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Not-So-Banner Year for Digital
There are two schools of thought when it comes to how digital advertising will fare in the grip of a recession. On the one hand, optimists see tight budgets accelerating the shift from less measurable traditional media into more targeted digital channels. |
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Concerns build in 2009
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The watchword in business, here in central Illinois and around the country, is "uncertain" when anticipating what 2009 will bring. After a year that brought a global market meltdown along with billion-dollar bailouts for U.S. financial and automotive industries, economists have various opinions on what the troubled economy will bring in 2009. |
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Troubled Waters Ahead
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For years, the biggest question facing television executives as they headed into the Consumer Electronics Show was the impact of digital media on their traditional business. Now they face a much more immediate and arguably bigger threat to their core business — an economic meltdown that has already prompted significant layoffs at a number of major media and telecommunications companies. |
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